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Tracking & analytics.

Server-side tracking that doesn’t vanish behind ad-blockers and cookie limits.

You see where orders actually come from, and with what value.

Sound familiar?

When you
need this.

  • Orders come in, but they aren’t reflected in Meta or GA4.
  • After a site update, the numbers vanished.
  • ROAS is calculated on the wrong value — or the value never arrives at all.
  • Due to iOS limits and ad-blockers, a large share of the signal is lost.
  • Product data doesn’t reach the catalog correctly, and dynamic ads don’t run the way they should.
01/ANALYTICS

Tracking &
analytics.

When an order really happens, it has to show in the numbers too.

After a site update, Purchases, PageViews and order values can go missing or arrive wrong. We don’t guess where the fault is — we measure it on real orders.

We set up server-side tracking on your own domain and put GA4, Meta and LinkedIn conversions back to work correctly. Before and after, the picture is clear: what was lost, what got fixed and whether the order value lands where it should.

STEP 01
Audit
We review which events actually fire today and where the signal gets lost along the way — HAR walk, Events Manager and a check on real orders.
STEP 02
Plan
Tracking plan, events, data layer.
STEP 03
Setup
sGTM, CAPI, GA4 e-commerce.
STEP 04
Validation
We verify on real orders, we monitor EMQ.
Audit priceFrom €450
Duration1–2 weeks
OutputTracking plan · CAPI setup · Audit
Client feedback

“Working with Ventok has been easy — the overview of the situation and the progress of the work is clear and understandable. The result is better than expected.”

Rait Itra, Comdecor
RELATED WORK
Comdecor · Tracking
Signal lost after a site rebuild, restored — see the case →
DELIVERABLES

What you
get.

  • A tracking plan — which events, which fields, where they come from
  • Server-side GTM on your own domain and your own account
  • Meta / LinkedIn CAPI and GA4 e-commerce in working order
  • Validation on real orders + a short report on what to watch going forward
  • Consent Mode v2 verified
  • Product data in order in the Meta catalog and Google Merchant Center
FAQ

Frequent
questions.

01
Do you need to change the site's code for this?
Usually not. We work mainly in GTM and on the server side.

If something on the site does need changing, we agree it separately first — usually a small, specific change.
02
What about cookie consent?
We only pass on the data the user has consented to.

Our job is to fix the case where consented events drop out of measurement due to a technical fault.
03
Whose accounts does the system live on?
All configurations stay on your accounts and your domain.

If the collaboration ends, the whole system stays with you — access, configuration and documentation.
04
How quickly do the numbers improve?
Setup and validation usually take 1–2 weeks. After that, ad algorithms need a little time to re-learn from the new, cleaner signal — usually a couple of weeks.
NEXT STEP

Not sure about
your numbers?

Tell us which numbers you make decisions on today and where they lie. We reply within 24 hours: what's broken, what it costs and whether it fits a four-week sprint.

Write to us→hello@ventok.eu
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