Home/About

Say the word —
we'll build it.

Ventok is a two-person studio in Tallinn. We focus on tracking, marketing design and branding for e-commerce.

01/APPROACH

Our
logic.

Online shops may be well-run, but the numbers don't always show the real picture. After site updates the stats can turn patchy, iOS and ad-blockers thin out the signal, and ROAS may rest on wrong values — so ad money goes into decisions without an accurate view behind them.

Ventok was built to fill that gap: you don’t need a big agency, you need someone who reviews things in half a day and says honestly — “this one problem may cost you four weeks of work.”

Design is an equally important part of the whole: ad creatives, brand and tracking come from one house. So we see not only what looks good, but which visual actually sells.

Your shop stays and keeps running. WooCommerce has an API, GA4 has its standard, and Stape is already there. Before buying anything new, we first look at what in the existing system can be put to better use.

02/TEAM

Two
names.

Every sprint has one clear owner. Communication runs mainly over email, so the work stays calm, traceable and independent of schedules.

You talk directly to the person who also does the work — whether that's creating visuals, configuring systems or writing code.

RV
Ronald Ventsel
CEO · Tracking · Automation

Owns the data half — server-side tracking (sGTM, GA4, CAPI), analytics and automation.

ronald@ventok.eu
AT
Anna Ellie Tõkke
Design · Brand · Illustration

Owns design — brand, visual identity, illustration and digital design.

anna@ventok.eu
03/HOW WE WORK

Inner
compass.

Each rule removes one risk we've seen at clients ourselves. We don't back down from them.

01
One case, one hypothesis
Not "a digital platform", but one specific process — say checkout tracking — and a clear metric: by how much better.
02
Four weeks to delivery
A tracking sprint ships to production in 28 days. Bigger builds run in phases — each phase with its own measured outcome and its own invoice.
03
Use what you already pay for
WooCommerce has an API, GA4 has a standard, Stape exists. Before buying new, we look at what already works for you.
04
Audit trail by default
Every change is in the changelog, every publish is reversible. Consent Mode v2 and GDPR aren't an add-on — they're there by default.